In the mid-late 80’s, the University of Miami was the nation’s premiere college football football program, for several reasons. One, because of their obvious success on the field, winning 4 national championships in 9 seasons, and also, their swagger that they presented themselves with. Now in 2018, Miami is on the rise once again, and exposure from one of music’s largest names will help regaining their swagger.
Drake, one of the most popular names in music today, released the music video for his new song “God’s Plan”. Throughout the music video, which was shot in the city of Miami, Drake is seen sporting a University of Miami sweatshirt while also on the campus for durations of the song.
Last week, Drake made a visit to the campus, while thousands of students stood below him at the Moss Terrace. You saw Drake throwing up the famous “U” that the school is known for. While on the campus, Drake also gifted a student at the University a $50,000 check for her tuition.
Drake told the students, ““I’ve been to a lot of places in the world,” he told the crowd. “I don’t think I’ve ever been to a more turnt school.” Students were heard chanting the familiar sound, “It’s great to be a Miami Hurricane!”
In the 80’s while the Canes were running rough-shot over the country, the rap group 2 Live Crew’s Luther Campbell, otherwise known as “Uncle Luke” also wore Miami gear during music videos. This brought credibility to the school, which went alongside the success that the Hurricanes were having on the football field.
What the university soon found out, is that with Uncle Luke sporting Canes gear, it helped immensely with recruiting, and all of a sudden Miami was the place to be. What we have here in 2018, is that Miami is once again relevant. A 10-3 record in 2017, trip to the Orange Bowl, and also, their swagger back. The Canes rocked the Turnover Chain on the sidelines, and the country took notice.
I have absolutely no doubt in my mind, that kids across the country, they see the Turnover Chain, they see Drake throwing up the U, and most importantly, they see winning on the field, and they’ll want to come to Miami. Drake isn’t the first celebrity to showcase the University of Miami, Alex Rodriguez and Jennifer Lopez were regulars at Hurricanes games in the fall, with A-Rod making an appearance on College Gameday prior to the Notre Dame game.
Famous rapper and Miami Liberty City native Trick Daddy, has also been known to support his Hurricanes. In 2014, Trick released his song “U Already Know” as an anthem to past UM glory, and future Hurricanes promise. The song was used for ESPN’s 30 for 30, “The U Part 2”.
While many people will look at this and say it may be a negative effect, because of some of the words that Drake uses. However, building a program is also about building hype, building excitement, and for Miami, regaining its swagger.